Verify the URL: Carefully examine the URL for spelling errors, unusual domain extensions (e.g., “.xyz” or “.info”), or domains that don’t align with the official brand (e.g., “amazon-shop.co.uk” instead of “amazon.co.uk”). Hover over links (without clicking) to confirm they direct to the legitimate website.

Be cautious of urgent pop-ups: Scammers often employ pop-ups with alarming messages like “Your account is in danger!” Reputable companies rarely use this approach and will never request immediate action or personal information through pop-ups.

Avoid clicking on advertisements: Instead of clicking ads, enter the company’s name directly in your browser to ensure you’re on the official website.

Research company reviews: For unfamiliar companies, checking reviews can help confirm legitimacy before you provide any payment details.

Look for security indicators: A padlock icon in the URL bar signifies that the website has a secure connection, though this alone doesn’t confirm its legitimacy.

Confirm contact information: Genuine websites generally offer multiple contact options, such as a phone number, address, or official email. Fraudulent sites may have minimal contact details, often limited to a vague form.